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Club memberships around the country are aging. Lacking a strategy to attract younger members is death sentence. Young members are the future of your club and in some cases the lifeline. Having a system to replenish your membership  is crucial for the viability of the club. 

"The way you make sure you're here for another 50 years is to find a bunch of 30-year-olds," -David Nevins, president of the Center Club's board of governors.

Here are 3 easy ways to increase your appeal to young members.

1 - Speak their language

A recent poll of millenials showed that given the choice, young people today would rather give up their calling feature than their texting feature on their phone.

Bottom line - Millennial's want to text and they will do anything that saves them time. 

Making it simple to learn about clubs events via text is a natural win for clubs.

Letting members know that they can now text back their reservations or the club will close the deal. 

The benefits to texting in general are club wide as well.

Over the past several years email open rates have plummeted to around 20%.  

With that advent of google new promotion folders and outlook rolling out “other” folders, emails are making their way into new junk mail inboxes. In addition, members are flooded with over 3,000 emails a month. Trying to get top of mind into today’s busy life is almost impossible.

The solution top GM’s are turning to? Text marketing.

Open rates are 98%!



Response rates are 4-6 times greater than email.

It’s a game changer.

Easy to setup, takes 60 seconds to send a short text and it’s extremely effective.

Check out this video of the GM at Woodmont CC and CMAA Capital President discuss using MemberText at his club.

2- Lighten up

Stodgy, snooty and serious is no longer cool. 

If your club still has a no jeans policy in all your dining venues, I'd bet you won't be around in 15 years. 

The club needs to lighten up!

This goes not only for young singles, but for families as well. 

Make your club family friendly. This includes having nice high chairs, toys for the kids to play with at meal time and if you want to really blow their minds, give the kids a little cookie dough to make a cookie so the parents can talk.

Make your bar more welcoming. Add a TV and create a sports bar atmosphere. 

Your club is competing with the cool new hotspot downtown, so compete.

If you haven't already, test a limited time young member initiation too.

3 - Upgrade your non golf services

Nowadays taking care of kids is much more equaly divided amoung spouces. 

Most young people don't have 4.5 hours to spend on a Sunday to play golf.  I think it's one of the reason's golf has lost over 5 million players in the last ten years.

So if golf isn't as much of a focal point on the membership, what else can your club offer?

Do you offer a state of the art fitness facility?

How about a zero entry kids pool or a water slide?

Fun snack bar?

These are just ideas, I know you're not going to suddenly redo your pool, but if you are, you better be keeping kids in mind.

Think about creating experiences, venues and services at your club, people can't find anywhere else.

Have questions or want to see MemberText in action?
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